Fantasy Valuations in SME Sales

Valuation myths waste years of owners’ lives.
Your business isn’t worth what you want. It’s worth what a buyer will pay.

We’re worth five times profit

Not unless you’re exceptional. Most SMEs sell for two to three times adjusted profit.

A buyer will see the potential

Potential doesn’t get you paid. Performance does.

We can add back all these expenses

Buyers accept fair adjustments. They reject fantasy.

We just need the right buyer

If the price is wrong, no buyer is right.

Real valuations create deals. Fantasy valuations create disappointment.